{"id":3192,"date":"2021-10-27T08:38:35","date_gmt":"2021-10-27T08:38:35","guid":{"rendered":"http:\/\/e-sols.net\/devriez-vous-utiliser-un-certificat-ssl-copy\/"},"modified":"2021-11-04T12:15:24","modified_gmt":"2021-11-04T12:15:24","slug":"rapport-sur-les-tendances-reseaux-sociaux-de-2022-par-talkwalker","status":"publish","type":"post","link":"https:\/\/e-sols.net\/en\/rapport-sur-les-tendances-reseaux-sociaux-de-2022-par-talkwalker\/","title":{"rendered":"Rapport sur les tendances r\u00e9seaux sociaux de 2022 par Talkwalker"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\r\n<p class=\"wp-block-paragraph\">\u00a0 <a href=\"https:\/\/www.talkwalker.com\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0Talkwalker\u00a0\u00bb<\/a> est une entreprise qui fournit des insights sociales permettant aux entreprises de d\u00e9velopper leurs strat\u00e9gies sur le web et les r\u00e9seaux sociaux. De nombreuses marques internationales s&rsquo;appuient sur son expertise pour d\u00e9couvrir, comprendre et exploiter les insights issues des donn\u00e9es conversationnelles.<\/p>\r\n<p>En partenariat avec <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0Hubspot\u00a0\u00bb,<\/a> Talkwalker d\u00e9voile les grandes tendances r\u00e9seaux sociaux identifi\u00e9es par des experts du secteur de la communication et du marketing mais aussi des consommateurs. Ce rapport exclusif pr\u00e9sente les 10 tendances que vous devrez inclure dans votre strat\u00e9gie, et vous guidera\u00a0 sur comment les maitriser\u00a0 pour optimiser vos r\u00e9sultats.<\/p>\r\n<p>Dans ce rapport vous allez trouver:<\/p>\r\n<ul>\r\n<li>Les conseils de plus de 70 experts et des participants \u00e0 notre \u00e9tude<\/li>\r\n<li>Des recommandations et plus de 50 actions concr\u00e8tes \u00e0 mettre en place rapidement pour 2022<\/li>\r\n<li>Des exemples de marques qui ont d\u00e9j\u00e0 adopt\u00e9 ces tendances<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\r\n<h2>1. Les consommateurs gardent les commandes<\/h2>\r\n<p>Oubliez les directives de votre PDG, ce sont les consommateurs qui dirigent votre marque d\u00e9sormais. Nous sommes entr\u00e9s dans l\u2019\u00c8re des consommateurs depuis un certain temps d\u00e9j\u00e0. La crise sanitaire a acc\u00e9l\u00e9r\u00e9 la prise de pouvoir de ces acteurs et les voil\u00e0 install\u00e9s aux commandes pour 2022.<\/p>\r\n<p>Ils veulent un contenu plus personnalis\u00e9, un service plus rapide, de meilleures exp\u00e9riences. Pour que votre marque survive, il vous faudra \u00e9couter leurs demandes et y r\u00e9pondre.<\/p>\r\n<p>Ce rapport inclut des:<br \/>\u2022 Informations cruciales sur l\u2019impact de ces tendances sur nos strat\u00e9gies.<br \/>\u2022 Campagnes sources d\u2019inspiration, par des marques qui ont d\u00e9j\u00e0 inclus ces tendances \u00e0 leurs strat\u00e9gies.<br \/>\u2022 Id\u00e9es \u00e0 retenir que vous pouvez mettre en \u0153uvre d\u00e8s aujourd\u2019hui pour obtenir de meilleurs r\u00e9sultats dans les ann\u00e9es \u00e0 venir.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>2. L\u2019\u00e9volution des Social Ads et le d\u00e9clin des cookies<\/h2>\r\n<p>Si Google s\u2019efforce actuellement de supprimer progressivement le suivi des cookies d\u2019ici \u00e0 2023, l\u2019avenir de la publicit\u00e9 sur les r\u00e9seaux sociaux reste \u00e0 d\u00e9finir. Si \u201cl\u2019avenir sans cookie\u201d s\u2019annonce radieux pour les annonceurs, les \u00e9diteurs bien intentionn\u00e9s et les consommateurs, les acteurs qui ont profit\u00e9 d\u2019une collecte de donn\u00e9es irrespectueuse de la vie priv\u00e9e des utilisateurs vont devoir repenser leur strat\u00e9gie. L\u2019ann\u00e9e pass\u00e9e, les Social Ads sont devenues des ressources inestimables pour les annonceurs qui cherchent \u00e0 toucher les consommateurs de mani\u00e8re plus directe et personnelle. Les annonceurs ont compris l\u2019importance des publicit\u00e9s sur les r\u00e9seaux sociaux et leur caract\u00e8re de plus en plus incontournable.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>On peut tirer comme conclusion de ce rapport qu&rsquo;en 2022, les marques devront veiller \u00e0 adapter leurs strat\u00e9gies aux \u00e9volutions des attentes des consommateurs. Il n\u2019est donc pas surprenant que la relation consommateur soit le th\u00e8me sous jacent des dix tendances que d\u00e9crites dans ce rapport.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><a href=\"http:\/\/e-sols.net\/wp-content\/uploads\/2021\/11\/tendances-reseaux-sociaux-rapport-2022.pdf\" target=\"_blank\" rel=\"noopener\">Pour t\u00e9l\u00e9charger gratuitement le rapport, c&rsquo;est ici<\/a><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n<div      class=\"vc_row wpb_row section vc_row-fluid  full_screen_section\" style=' text-align:left;'><div class=\"full_section_inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"call_to_action normal\" style=\"background-color: #28a0dc;\"><div class=\"two_columns_75_25 clearfix\"><div class=\"text_wrapper column1\"><div class=\"call_to_action_text  font_weight_inherit\" style=\"font-weight: 300;\">Besoin d&rsquo;une \u00e9quipe pour votre projet WEB ?<\/div><\/div><div class=\"button_wrapper column2\"><a itemprop=\"url\" href=\"..\/contact\" class=\"qbutton white\" target=\"\" style=\"\">Travaillons ensemble<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Temps de lecture\u00a0: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00a0 \u00ab\u00a0Talkwalker\u00a0\u00bb est une entreprise qui fournit des insights sociales permettant aux entreprises de d\u00e9velopper leurs strat\u00e9gies sur le web et les r\u00e9seaux sociaux. De&#8230;<\/p>","protected":false},"author":1,"featured_media":3194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,37],"tags":[87,88,86],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bonnes-pratiques","category-reseau-social","tag-adapter-sa-strategie-reseaux-sociaux","tag-bien-communiquer-sur-le-web","tag-tendances-social-media-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapport sur les tendances r\u00e9seaux sociaux de 2022 par Talkwalker &#8211;<\/title>\n<meta name=\"description\" content=\"Talkwalker d\u00e9voile pour 2022 les grandes tendances r\u00e9seaux sociaux identifi\u00e9es par des experts du secteur de la communication et du marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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