{"id":952,"date":"2018-10-15T12:30:22","date_gmt":"2018-10-15T12:30:22","guid":{"rendered":"http:\/\/e-sols.net\/?page_id=952"},"modified":"2019-04-14T12:02:40","modified_gmt":"2019-04-14T12:02:40","slug":"video-marketing","status":"publish","type":"page","link":"https:\/\/e-sols.net\/en\/services\/video-marketing\/","title":{"rendered":"Vid\u00e9o Marketing"},"content":{"rendered":"
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Agence de vid\u00e9o Marketing<\/h3>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div>
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Le Graal du Marketing:<\/span> La vid\u00e9o est un v\u00e9ritable outil marketing qui permet de gagner l\u2019engagement des prospects et de les convertir en client. Les chiffres parlent d\u2019eux-m\u00eames, selon Kissmetrics<\/a>, les internautes sont entre 64% et 85% plus susceptibles de r\u00e9aliser un achat suite au visionnage d\u2019une vid\u00e9o. Aucun doute alors, que si dans ce monde num\u00e9rique le contenu est roi, la vid\u00e9o est sa reine.<\/p>\n

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stacksandstacks.com<\/a>, l’e-commerce des articles m\u00e9nagers a rapport\u00e9 que les visiteurs avaient 144% plus de chance d’acheter<\/a> un produit apr\u00e8s l’avoir vu en vid\u00e9o par rapport \u00e0 ceux qui n’avaient pas vu la vid\u00e9o du produit.<\/p>\n

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Le message de l\u2019\u00e9tude \u201cShow Me Something<\/em>\u201d r\u00e9alis\u00e9 par Shutterstock<\/strong> \u00e0 propos de la vid\u00e9o en ligne est clair : si vous voulez rentabiliser, mettez-vous \u00e0 la vid\u00e9o en ligne !!<\/span> La vid\u00e9o en ligne a connu une croissance sans pr\u00e9c\u00e9dent ces derni\u00e8res ann\u00e9es, l\u2019\u00e9tude confirme sa puissance marketing.<\/p>\n

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Si vous ne songez toujours \u00e0 int\u00e9grer la vid\u00e9o dans votre strat\u00e9gie digitale, votre concurrent le fera avant vous et il vous mettra hors-jeu!<\/p>\n\n\t\t<\/div> \n\t<\/div> \t

\n\t\t\t<\/span>\n\t\t<\/span><\/div>\n\nJe commande une vid\u00e9o<\/i><\/a>\t
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La vid\u00e9o au c\u0153ur de la communication<\/h3>\n\n\t\t<\/div> \n\t<\/div> \t
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\n\n\t\t\t\n\t\t\t<\/i>\t\t<\/span>\n\t \n La vid\u00e9o, un g\u00e9n\u00e9rateur de leads <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h4>\n
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L\u2019objectif principal de la fonction marketing est de constituer une base de donn\u00e9es qualifi\u00e9es, pour r\u00e9aliser des campagnes marketing efficaces. Dans ce but, la vid\u00e9o peut devenir un v\u00e9ritable g\u00e9n\u00e9rateur de leads. On observe que le taux de clics augmente de 7 \u00e0 13 % lorsqu\u2019une vid\u00e9o est mentionn\u00e9e dans l\u2019objet d\u2019un email, et que le taux de conversion d\u2019une landing page est 96 % plus important que celle sans vid\u00e9o.<\/p>\n

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C\u2019est l\u00e0 toute la puissance de la vid\u00e9o. Sa pr\u00e9sence cr\u00e9e un contenu qui va capter l\u2019attention des internautes et les pousser \u00e0 effectuer l\u2019action voulue.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div>\n<\/div>

\n\n\t\t\t\n\t\t\t<\/i>\t\t<\/span>\n\t \n La vid\u00e9o, pour l'information et l'usage <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h4>\n
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Les vid\u00e9os de tests produits sont celles qui comptabilisent le plus grand nombre de vues. En effet, la vid\u00e9o aide le consommateur dans son processus d\u2019achat car elle lui permet de mieux comprendre l\u2019int\u00e9r\u00eat du produit.<\/p>\n

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C\u2019est pourquoi un internaute qui aura vu une vid\u00e9o sera davantage susceptible d\u2019acheter un produit qu\u2019un internaute qui ne l\u2019aurait pas vue. On observe cependant que la vid\u00e9o est encore peu utilis\u00e9e sur les fiches produits, ou mal mise en avant.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div>\n<\/div>

\n\n\t\t\t\n\t\t\t<\/i>\t\t<\/span>\n\t \n La vid\u00e9o, un outil de mesure <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h4>\n
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La vid\u00e9o offre un bon moyen de mesurer l’engagement des internautes. Contrairement \u00e0 un article dont on ne sait pas s\u2019il a \u00e9t\u00e9 lu en entier, la vid\u00e9o nous permet de mesurer cette donn\u00e9e. Deux indicateurs permettent de mesurer le ROI d\u2019une vid\u00e9o :<\/p>\n

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– Le taux de lecture, qui se calcule de la mani\u00e8re suivante : Nombre de vues (nombre de personnes ayant cliqu\u00e9 sur lecture) \/ nombre de chargements (nombre de fois o\u00f9 une vid\u00e9o a \u00e9t\u00e9 charg\u00e9e mais pas n\u00e9cessairement jou\u00e9e). Cela nous indique si la vid\u00e9o est regard\u00e9e.<\/p>\n

– Le score de l\u2019engagement client, qui consiste \u00e0 diviser une vid\u00e9o en plusieurs segment \u00e9gaux afin de conna\u00eetre le nombre de personnes ayant regard\u00e9 chaque segment. On sait ainsi quand l\u2019internaute a cess\u00e9 de regarder la vid\u00e9o et, donc, si notre contenu est int\u00e9ressant. Gr\u00e2ce \u00e0 ces deux indicateurs, on peut mesurer les performances d\u2019une vid\u00e9o et en adapter le contenu.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div>\n<\/div><\/div><\/div><\/div><\/div>

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\t\t\n\t \n\t\t Cliquez pour voir quelques cas clients\t <\/span>\n\t \n\t\t \n\t\t \t\n\t\t\t \t<\/span>\t\t\t <\/span>\n\t\t <\/span>\n\t\t \t <\/span>\n\t<\/div>\n\t\t\t
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Une\u00a0vid\u00e9o marketing<\/a>\u00a0et\/ou une cha\u00eene YouTube bien ficel\u00e9e\u00a0favorise le r\u00e9f\u00e9rencement naturel<\/strong>\u00a0de votre site. YouTube \u00e9tant un service de Google, il est possible de\u00a0param\u00e9trer les publicit\u00e9s vid\u00e9os<\/strong>\u00a0directement depuis l\u2019interface Adwords.<\/p>\n

Accompagn\u00e9e d\u2019une description d\u2019environ 200 mots et de tags judicieusement choisis, les vid\u00e9os marketing qui alimentent votre cha\u00eene se r\u00e9f\u00e9rencent sur les r\u00e9sultats naturels de Google, comme pour les articles d\u2019un blog d\u2019entreprise.<\/p>\n

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Peu co\u00fbteux et en offrant de nombreuses possibilit\u00e9s comme\u00a0rediriger directement les internautes vers une page sp\u00e9cifique du site web<\/strong>, le format YouTube donne la possibilit\u00e9 d\u2019int\u00e9grer la vid\u00e9o sur les sites web. Selon Aberdeen Group, le taux de conversion d\u2019un site poss\u00e9dant une vid\u00e9o poss\u00e8de un\u00a0taux de conversion 4.8% contre 2.9% pour un site sans vid\u00e9o<\/strong>.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div><\/div>

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\n\t\t\t<\/span>\n\t\t<\/span><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Agence de vid\u00e9o Marketing Cliquez pour voir quelques cas clients Une\u00a0vid\u00e9o marketing\u00a0et\/ou une cha\u00eene YouTube bien ficel\u00e9e\u00a0favorise le r\u00e9f\u00e9rencement naturel\u00a0de votre site. YouTube \u00e9tant un...","protected":false},"author":1,"featured_media":0,"parent":241,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-952","page","type-page","status-publish","hentry"],"yoast_head":"\nVid\u00e9o Marketing – Agence Web et Tech | E-Solutions<\/title>\n<meta name=\"description\" content=\"Le Video Marketing permet d'atteindre une rentabilit\u00e9 rapide sur un budget bas. 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